Alex's Views on Marketing

   @Squishkara via Instagram Squishmallows, a toy line by Kellytoys Holding LLC with a certain patented softness created in 2017 has taken over the internet and in the four years of being released, has brought in over 57 million dollars in revenue per year. The founder Jonathan Kelly created Squishmallows with the purpose of bringing inspiration and love to the hearts of fans of all ages. "Squishmallows plush toys are here to fill your hearts with love and affection." [Squishmallows.com] Every character they create have different backstories and interests which makes it easy for people to find one they relate to, some of the characters are even made to have disabilities or learning disorders. User u/sleeplessed on Reddit shares her praises by saying "One of my favorite things about Squishmallows is reading their biographies and I find their inclusivity very touching. As someone who has disability from chronic illness it means a lot to me." This shows that their br

      Recently I was made aware of a rumor involving Netflix that I never would have thought to be true, Netflix getting rid of one of the few things that made them unique, having NO ads. When I heard this news I immediately jumped onto the web and did a few google searches. I came across a Forbes article titled "Does Acquiring Roku Make Sense for Netflix?" Now this was the first that I had heard of any partnerships, so naturally I had to make sure they weren't planning any other major changes to my favorite streaming platform.     Forbes starts off by informing us that there are major rumors that Netflix has been considering a move to acquire OTT platform Roku in order to try and implement a new ad-supported platform to recapture the attention of current and new subscribers. Netflix has been experiencing its first-ever major subscriber decline, with over 200,000 reported alone this year and they are expecting to pass a decline of upwards of 2 million by the end of 2022.