Squishmallows - Social Listening
@Squishkara via Instagram Squishmallows, a toy line by Kellytoys Holding LLC with a certain patented softness created in 2017 has taken over the internet and in the four years of being released, has brought in over 57 million dollars in revenue per year. The founder Jonathan Kelly created Squishmallows with the purpose of bringing inspiration and love to the hearts of fans of all ages. "Squishmallows plush toys are here to fill your hearts with love and affection." [Squishmallows.com] Every character they create have different backstories and interests which makes it easy for people to find one they relate to, some of the characters are even made to have disabilities or learning disorders. User u/sleeplessed on Reddit shares her praises by saying "One of my favorite things about Squishmallows is reading their biographies and I find their inclusivity very touching. As someone who has disability from chronic illness it means a lot to me." This shows that their br